Now Available: Oral Care in Germany
Consumers became increasingly aware of the importance of oral care over the review period. This development was reflected in the performance of oral care on the one hand, and in the number of new product launches on the other. Consumers have become more proactive and responsible when it comes to oral care. In 2012, professional oral care was the trend in Germany, with a number of professional oral care products available, including Procter & Gamble's premium range Blend-a-Med Pro-Expert.
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