New Market Report Now Available: Bath and Shower in Georgia
Bath and shower products in Georgia are traditional, but it is not yet a saturated category. As consumers' disposable incomes increased, Georgians started to look for innovative and more interesting products in 2012. Bar soap is still traditionally the most used bath and shower product, with a value share of 64% in 2012, but it is slowly losing sales to body wash/shower gel. Despite loyalty to older, well-known products, higher-income Georgians started to search for new product formats, such as...
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