"RTD Tea in Belgium" Is Now Available at Fast Market Research
The authorisation of stevia in Belgium in January 2012 led to product innovation within still RTD tea. Health concerns such as obesity and diabetes remained a growth driver for brand owners. This represented an opportunity to boost sales by launching a new product range. In June 2012 Coca-Cola Enterprises Belgium SPRL launched Nestea with stevia in Belgium. Such a product launch therefore triggered sales volume of overall RTD tea, hence the positive growth.
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