New Market Study Published: Naturally Healthy Beverages in Norway
The performance of naturally healthy beverages is associated with performances in key product categories. These are NH bottled water and NH 100% juice, which together accounted for 98% of all value sales in 2012. The 2011-2012 increase in NH bottled water value sales was due to increased demand as the result of media campaigns on healthy lifestyle. At the same time the category faces strong competition from other naturally healthy beverages as well as from fortified/functional beverages. Though...
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