Market Report, "Deodorants in Vietnam", Published
In 2012, deodorants continued to record strong growth with value sales up 18%. As Vietnam has a tropical climate with high temperatures and humidity, people often sweat and produce body odour. As consumers have become more interested in their appearance, more are aware of the importance of reducing unpleasant body odour. As such, demand for deodorants continued to be healthy in 2012. However, the value growth rate of deodorants in 2012 was slightly slower compared to 2011 as the category...
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