New Market Report Now Available: Wipes in Bulgaria
In 2012 wipes evolved around value for money, with larger packs being offered by most of the leading brands. Wipes are already well-accepted by Bulgarian consumers, and producers reacted by launching packs with more sheets (50-72 sheets) to encourage usage at more competitive prices. Also, multi-buys are becoming more common, and brand owners offer two or three packs at reduced prices. For example, two packs each with 56 sheets from the leading baby wipes brand Pampers cost BGN7.00-8.00. Also,...
View full press release