Recent Study: Wine in Spain
The wine category saw a decline of 5% in total value terms in 2012, falling to EUR4.5 billion. The general loss of value within the wine category characterised the period's performance. In the context of economic crisis and with an increasingly conservative and saving consumer, there is a clear trading-down trend within the category. Economy wine has seen stronger demand in the context of recession, to the detriment of DOP and premium varieties. The transfer of consumers from the on-trade...
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