New Market Report: Beer in Latvia
Despite a 5% increase in total and off-trade volume sales in 2011, which was expected to continue into 2012, the beer category saw a 5% decline in both total and off-trade volume sales in 2012. Industry representatives have stated that 2012 saw a relatively cold summer; thus as beer sales traditionally rise significantly during heat waves, so total annual sales can be impacted by colder weather. Another reason for the decline of volume sales was that consumers started showing increased...
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