Other Hot Drinks in Algeria - New Report Available
Other hot drinks registered healthy 5% off-trade volume growth and strong 11% off-trade value growth in 2012. The category generated sales mostly in urban areas, and a rising purchasing power resulted in consumers buying more chocolate-based flavoured powder drinks, perceived as being for children. However, with the expansion of economy brands in 2012, lower-income consumers started to purchase more chocolate-based flavoured powder drinks and were able to afford this expense.
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