New Market Study Published: Sportswear in Austria
Sportswear turned into a tangible topic in Austrian apparel over the review period and, by 2012, had become strongly associated with young and trendy fashionable apparel among consumers. Together with an increasing range of sportswear that can be worn as streetwear, sportswear saw a healthy 1% value increase in 2012. Whilst the consumers of sportswear are not necessarily active in sport activities, they still see the appeal in wearing sportswear to convey an active and sporty image.
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