New Market Report: Carbonates in Morocco
Despite increasing health consciousness among consumers, the carbonates category continues to grow both in volume and value terms. Although the soft drinks industry is witnessing a shift in share from carbonates towards healthier products, this is occurring relatively slowly. The cola carbonates category continues to post growth. This reflects the marketing strength of leading brand operators and the attendant symbolism. For example, the Coca-Cola and Pepsi brands enjoy the status of components...
View full press release