Spirits in Turkey - New Market Research Report
Spirits registered a 4% volume growth in 2012 despite the rising unit prices mainly as a result of the acquisition of Mey Icki by Diageo Plc, which faced import restrictions during the second half of 2010 and first half of 2011. As a result of the resolution of the customs dispute and acquisition of Mey Icki by the second half of 2011, Diageo Plc experienced a significant boost to sales, which reflected onto overall growth of the spirits category.
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