New Market Research Report: Fortified/Functional Packaged Food in Japan
The sales of FF packaged food declined only marginally in value terms in 2012. Consumers raised their consciousness towards health and wellness. Consumers stayed away from FF confectionery as they strengthened their perception that confectionery as a whole is unhealthy. Instead of eating confectionery, they came to eat snack bars for their snack time, which led to a 4% contraction of FF confectionery at the same time as a 2% growth of FF snack bars in 2012. Furthermore, the information...
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