New Market Report Now Available: Spirits in Uruguay
The good economic conditions prevailing in Uruguay since 2005, with consumer purchasing power increasing in real terms year on year, produced an overall premiumisation of the spirits category. Consumers with more disposable income, not only traded from domestic and regional whiskies up to other blended Scotch whisky, Irish whiskey or bourbon/other US whiskey, but they also demanded premium products in other categories. Even if small volumes are being sold it is currently more common to find...
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