Jeans in the Netherlands - New Report Available
Jeans was one of the worst hit categories of overall outerwear in 2012. This was due to fewer sales in both volume and current value terms. Jeans is prone to substitution by other garments - in 2012, chinos and leggings were increasingly popular at the expense of jeans. In addition, in current value terms, international chains such as Zara, H&M and Primark gained share, offering jeans at a significantly lower price than premium brands. Trade sources mention that for several...
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