Market Report, "Deodorants in Georgia", Published
2012 was not a dramatic year for deodorants in Georgia. The most significant events were due to changes in distribution channels. More and more consumers preferred to shop at supermarkets and hypermarkets. Hypermarkets doubled its value share in 2012, thanks to Carrefour Georgia's pricing policy. The retailer offered significant discounts and attracted many consumers to purchase deodorants. Chemists/pharmacies and parapharmacies/drugstores also increased their significance due to expanding...
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