Rtds/High-Strength Premixes in Egypt - New Report Available
The Egyptian RTD/high-strength premixes category is very limited, being restricted to spirit-based RTDs. Malt- and wine-based RTDs have not yet gained a foothold, mainly due to the fact that the category is still relatively new to Egypt, having only been introduced in 2003. Many consumers "do not see the point" in drinking what they perceive to be a weak RTD, preferring instead to opt for stronger spirits or spirit-based cocktails. Moreover, the restrictions on the advertising of alcoholic...
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