New Market Study, "How Britain Shops 2013 Music & Video : Verdict Consumer Report", Has Been Published
Shifting trends in the way in which we consume music&video have led to a continuing decline in the sector's share of shoppers, which has now fallen from half to one-third of all UK consumers. More than ever, music&video consumers are looking for more immediate gratification, with convenience making significant gains on the two longstanding key drivers of loyalty: price and range.
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