Travel Accommodation in Malaysia: New Research Report Available at Fast Market Research
Travel accommodation sales were boosted by the positive performance of both domestic and inbound tourism in 2012. Instead of focusing on raising the quantity of outlets or rooms alone, the industry and tourism boards focused on new classifications and quality standards in line with the New Key Economic Areas (NKEAs)'s 12 Entry Point Project. Better quality hotels as well as investment in four and five star hotels are one of the key targeted areas of the plan.
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