Report Published: "Cider/Perry in Estonia"
Cider/perry volume and value sales increased in 2012 as consumers switched from spirits to light alcohol. Another significant development was the rapidly increasing popularity of Somersby cider. Saku Olletehase launched Somersby cider in 2011 in 0.33 litre glass bottles and it rapidly became very popular. Furthermore, Somersby cider was not a cheap product and it was viewed as premium cider, which shows that in some consumer groups purchasing power improved significantly towards the end of the...
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