New Market Study, "Adult Mouth Care in Saudi Arabia", Has Been Published
Adult mouth care continued to benefit from stronger advertising in the second half of the review period. Advertising intensified in this product area following the launch of new brands during the review period. 2008 for example saw the introduction of affordable domestic brand Piodin by Tabuk, while herbal/traditional products also saw strong development during the review period. Optima was a pioneer in this area with the launch of Aloedent in 2009, with Zinopharma's Zino Den-Sept also being...
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