New Market Research Report: Health and Wellness in India
Health became an important peg in 2012, with companies emphasising the benefits their products deliver. Companies also realised marrying taste and in-vogue positioning with health delivers far greater acceptance and the ability to offer a variety of products. Unlike other fads, health consciousness steadily grew through the year, not just in foods and beverages but also in the preference for exercising, gyms and weight control.
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