Beer in Turkey - New Market Study Published
Beer benefitted from the relatively low increases in excise taxes as opposed to wine and raki, both of which were subject to substantial tax increases in 2011 and 2012. As a result, the majority of consumers switched to beer, which is a much cheaper option. In addition, the category saw a number of new product launches as well as new variants of existing brands in a number of categories, including wheat beer, stout and premium imported beers, which positively impacted...
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