New Report Available: Hot Drinks in Austria
Overall, the Austrian hot drinks industry still grew in retail value terms in 2012, despite volume sales decline. This was mainly due to the strong value growth for coffee. Value growth in coffee was driven by rising demand for single-portion coffee pod systems. Growing demand for premium products and rising commodity prices were other major reasons for rising sales of coffee in Austria during 2012. Tea, meanwhile, recorded a marginal decline in current retail value sales in 2012, while other...
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