Rtds/High-Strength Premixes in Poland - New Market Report
Polish consumers' need for convenience, strong preference for sweet flavours and interest in refreshing beverages all contributed to the success of beers mixed with lemonade classified by Euromonitor International under RTDs. The trend towards convenience stimulated demand for RTDs, with consumers showing a preference for alcoholic drinks that can substitute cocktails. Within this category, Polish consumers tend to choose products containing less alcohol. In general, the westernisation of...
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