Colour Cosmetics in Belgium - New Study Released
The last couple of years of the review period were rather perturbed in colour cosmetics. In 2011, the category paid for the withdrawal of second-ranked player Beiersdorf. The company opted to withdraw from colour cosmetics in order to focus on skin care, its core business, and on product areas such as hair care, deodorants and bath and shower. However, this finally resulted in only rather limited turbulence at the end of 2011 and in 2012 colour cosmetics enjoyed the emergence...
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