New Market Study Published: Vitamins and Dietary Supplements in Bulgaria
Vitamins and dietary supplements in Bulgaria increased rapidly over the review period. In 2012 sales reached BGN97 million, due to Bulgarians' increasing disposable incomes and their growing concern for healthy lifestyles and preventing illness. The growth in demand forced manufacturers to respond quickly and launch a large number of new products, aided by loose registration procedures and unrestricted advertising possibilities. However, this freedom allowed some companies to launch vitamins...
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