Market Report, "Organic Packaged Food in Colombia", Published
Organic ready meals and specifically prepared salads are the only organic food widely available in Colombia. They are offered in large-format supermarkets and hypermarkets, and target high-income consumers looking for convenience, more than consumers looking for organic items. Sales of other organic packaged foods are negligible in Colombia. Higher prices discourage further consumption, and instead a little wider base of consumers prefers to buy fresh organic products. It is not likely that the...
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