New Market Report: Carbonates in Russia
Despite the developing health and wellness trend among consumers, the carbonates category continued to grow both in volume and value terms. In off-trade value terms, sales increased by 9% while volume sales grew by 3% in 2012. The mass media increasingly highlights the harm that consumption of carbonates can have on the health with some arguments going as far as to suggest that a tax should be applied on carbonated drinks. Nevertheless, cola carbonates remains the largest category in carbonates...
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