Market Report, "Cider/Perry in Sweden", Published
Sweet and semi-sweet cider/perry dominated sales in Sweden in 2012 as well as during the whole review period. However, this domination is increasingly challenged by dry/semi-dry cider/perry. Dry/semi-dry cider/perry targets adult consumers who find other types of cider too sweet. The negative attitudes towards too much consumption of sugar are also influencing the current trend. Still, sweet/semi-sweet cider/perry will continue to dominate sales for a long time, whilst the strongest growth...
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