Recently Released Market Study: Apparel in Morocco
Morocco has a large low-income group, with many of these consumers struggling to make ends meet at the start of the review period due to high inflation. Growth for apparel was thus constrained in the first two years of the review period, with this in turn hindering overall review period growth. However, inflation dropped in the last three years of the review period, while Morocco saw strong growth. Rising disposable income levels at the end of the review period were...
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