Now Available: Rtds/High-Strength Premixes in Taiwan
Overall sales of RTDs/high-strength premixes suffered from a decline in both total volume and current value terms in 2012. Spirit-based RTDs continued to post a decline, while malt-based RTDs enjoyed significant growth in 2012. With a completely new product launch in 2011, Taiwan Tobacco & Liquor developed malt-based RTDs with the Sweet Touch brand through extensive advertising and marketing. In 2012, the company launched Taiwan Beer Fruit, in mango and pineapple flavours, and helped malt-based...
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