New Market Report: NRT Smoking Cessation Aids in Germany
NRT (nicotine replacement therapy) smoking cessation aids continued to decline in Germany for the fourth year in a row in 2012, this time by 2% to EUR38 million. Many different factors were responsible for this ongoing decline of sales: After years with official measures against smokers (eg considerably higher prices of smoking products, smoking bans in many different public and commercial buildings), the target group of the category, smokers who want to quit and thereby want to use a NRT...
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