Wine in Vietnam - New Market Study Published
Towards the end of the review period, the leading manufacturers such as Thang Long Liquor JSC and LamDong Foodstuffs JSC (Ladofoods) focused on improving packaging to be more appealing in order to attract consumers' attention. This was due to the fact that wine was normally purchased in Vietnam as gifts for business partners, family members and friends during special occasions such as Christmas or New Year. As a result, attractive packaging played an important role in attaining consumer...
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