New Market Study Published: Wine in Malaysia
Wine became an important social drink during 2012 and was sold in many consumer foodservice outlets such as restaurants, pubs and bars, as well as wineries. Malaysians increasingly showed an interest in drinking wine, especially during social events such as company dinner and parties. In addition, the rising popularity of consuming wine also drove the increasing number of wine-tasting events organised by certain wineries or even during Malaysia International Gourmet Festival in 2012. In...
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