Report Published: "Rtds/High-Strength Premixes in Kenya"
The proportion of financially independent women in the country has increased in line with growth of the middle-class, with these women accounting for a large majority of the females found in bars and restaurants at any given time. This means that outlet owners are enjoying higher RTD sales as women tend to be the main consumers of these drinks. This trend is likely to increase, although at a modest pace, as RTDs continue to face competition from beer and spirits.
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