"Spirits in Sweden" Published
Compared to other sectors in alcoholic drinks, in spirits, new product launches have difficulties in establishing themselves and become successful in terms of reaching best-selling lists. The same brands are on top of sales year after year. This includes brands like Explorer, Lord Calvert, Absolut and The Famous Grouse. New product launches are mainly in categories with a high share of connoisseurs, such as single malt whisky, dark rum, calvados and recently also bourbon. Systembolaget's...
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