"Wound Care in Saudi Arabia" Published
Rising disposable income levels in Saudi Arabia fuelled sales growth for wound care at the end of the review period, alongside a growing focus on minimising infection and the spread of bacteria. The introduction of minimum wage levels notably boosted incomes for low-income consumers, enabling a wider range of consumers to buy wound care. Salary bonuses and economic growth meanwhile encouraged consumers to trade up to value-added variants such as Johnson & Johnson's Band-Aid Liquid Bandage.
View full press release