"Laundry Care in Switzerland" Now Available at Fast Market Research
Numerous major trends in laundry care were evident at the end of the review period. First, there was a continued shift towards stronger concentrated liquid detergents which offer added convenience compared to standard liquid detergents, both in terms of efficiency and portability. Second, consumers developed a keener interest in cold-active detergents that offer the possibility to wash at lower temperatures, which means saving on electricity. Third, the growth of eco-friendly detergents showed...
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