Recently Released Market Study: Rtds/High-Strength Premixes in Turkey
Zefirium Icecek Gida San ve Tic was the only player within RTDs between 2007 and 2010. The company introduced spirit-based RTDs in Turkey for the first time in 2007 but has since experienced declining sales. In response to its disappointing performance, the company reduced unit prices by 4% in 2010 in an attempt to increase demand. However, sales remained negligible and the company stopped operating in 2011. Between 2007 and 2010, the company's products were only available in Istanbul and...
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