Now Available: Sports and Energy Drinks in the Netherlands
In 2012 sports and energy drinks registered healthy growth, although this was the result of the strong performance of energy drinks, as sport drinks suffered a decline in total volume terms. Consumers in general seem to be very interested in products that claim to boost their energy level and this trend is not only visible in sports and energy drinks, but in other categories as well. Despite it being a substantial category within soft drinks, energy drinks continued to post...
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