Rtds/High-Strength Premixes in Latvia - New Study Released
The RTDs/high-strength premixes category is one of the newest and most innovative in terms of flavour diversity within alcoholic drinks in Latvia. The category targets mainly people aged 18-29, who are usually very receptive to new product launches and willing to try new tastes. This targeting, combined with an improvement in consumer purchasing power, positively impacted category sales in 2012.
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