Colour Cosmetics in Portugal - New Market Report
In a continuation of trends which were evident in colour cosmetics in Portugal during 2011, colour cosmetics in 2012 was marked by the ongoing shift of the collective consumer attitude towards more rational purchases and value for money choices. Colour cosmetics has historically been a beauty and personal care category of rather spontaneous purchase and low levels of price sensitivity, yet the economic recession which recently struck Portugal had a major impact on consumer behaviour. The...
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