New Market Report: Bath and Shower in Belgium
Sales of bath and shower were stimulated by two main events in 2012. First, private label led a remarkable breakthrough due to the emergence of a new kind of masstige offering in grocery retailers, with the launch of Les Cosmetiques by Carrefour. Then, once again, men's body wash/shower gel enjoyed more solid growth than products for other consumer segments in 2012 with an upsurge of 7% in current value and 2% in volume. Meanwhile, the mature segment of body wash/shower...
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