Oral Care in New Zealand - New Study Released
2012 was an interesting year for oral care, with manufacturers relying heavily on TV advertising to promote products, as well as the targeting of children's oral care within company strategies. Manufacturers put a particular focus on babies in 2012. In fact, Macleans launched its TV commercial "Nurdle Time" during 2012, showing the range of children's toothpaste that the brand offers, for example Macleans Milk Teeth Toothpaste and Macleans Junior Jaws Toothpaste. The advertisement also took...
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