New Market Study, "Fast Food in the US", Has Been Published
With a 5% increase in total value sales in 2012, the largest growth rate since 2007, fast food experienced a good year. The 1% growth in outlets was acceptable, considering the added difficulty in both financing and operating additional locations since the recession. This growth was helped along due to the burgeoning fast casual dining environment, but at 9% value sales share, its impact was heavier on trends than on overall sales. Ignoring the 11% growth for fast casual dining,...
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