"Oral Care in Chile" Published
Procter & Gamble launched its toothpaste Oral-B in Chile, developing a ferocious defensive battle between companies fighting for their share and bringing growth for toothpaste. The brand has developed well providing Procter & Gamble with a share of 11% in total oral care, but the picture does not look so well for companies like Unilever Chile HPC, which has seen its share in toothpaste shrinking from 25% in 2011 to 22% in terms of value, losing its leading position.
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