Just Released: "Car Rental in Portugal"
While several important travel and tourism categories overcame the difficult financial situation which Europe and in particular Portugal faced, car rental's performance declined. Inbound flows to Portugal grew mainly as a result of low cost air transportation companies' investments in the country. Tourists who prefer these airlines usually do not spend much money on their holidays and consequently chose not to rent vehicles. This trend dictated the decline of -7% in 2012.
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