"Colour Cosmetics in Chile" Published
Chile is still a mass market and mass brands accounted for 86% of sales of colour cosmetics in 2012. However, premium brands have been experiencing faster growth than mass brands. The premium segment grew 27% compared with the 18% experienced by mass brands. Growth is attributable to the increased participation of women in the labour force and their increasing purchasing power, and women are more concerned with what they use and apply to their bodies, trying to avoid secondary effects...
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