Naturally Healthy Packaged Food in India - New Market Report
Consumers have started consuming naturally healthy food products such as olive oil, brown bread, multigrain bread and oat biscuits due to rising health and wellness concerns. This trend was especially noticeable in cities in upmarket bakeries, department stores and hypermarkets/supermarkets. This shows that the rich urban consumers were moving to healthier varieties of packaged food. To leverage on the trend, companies started giving more attention to brands like Britannia NutriChoice, Sunfeast...
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